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Another Great borders book store Article
Straight From the Publisher--Niche Marketing of Books
Whether you self-publish your book or it is published by a traditional publishing house, guess who's going to have to promote it? You guessed right. The answer is YOU! "But...but," you say, "if my book is put out by a major publisher, won't they promote it?" The answer is NO, unless you are a celebrity by virtue of a theatrical or political career; or if you are a previously best-selling author, or if you are in the spotlight of the national news for an extended time. You see, publishers promote the books they think have a good chance of being blockbusters?best-sellers. And they know that celebrities sell books. All the rest of their books, including yours, they essentially leave to sink or swim by themselves.
So the point is, whether you self-publish or have your book published by a small press or a major publisher, YOU will have to promote it.
Now there are many, many ways of promoting books, but I can tell you this: for most authors, the most effective, least costly, least time-consuming, least annoying method of promoting your book is through niche marketing.
So if you have a book in print or soon to be in print, start compiling lists. Make lists of everyone you know or have met personally, who might be interested in your book. Network like crazy! The most powerful means of selling anything is through personal contact.
Next make lists of persons, from prominent figures down to local officials, who have something to do with the subject of your book. Next make lists of every non-profit organization, corporation, school and government agency that could have an interest in the subject of your book.
Use your creativity. Think of all the angles of why someone or some group might be interested in your book.
Here is an example. One of my authors wrote a book about a Finnish-American man who was born in Helsinki and lived in the U.S. for almost forty years. In the 50's he became a national champion in men's ice skating. Years later, he was instrumental in creating Olympic-quality athletic facilities for disadvantaged kids in his area, and still later, as the head of a local union, he helped improve dangerous working conditions in factories in the Midwest. In short, he was a good guy?a hero.
Now who might be interested in this book? First thought was the labor unions in which he was involved. The author created an attractive promotional flyer and he sent it to the heads of all the unions in the region, emphasizing that many of the benefits they now enjoy are due to the efforts of this man. The unions responded with some substantial orders for books. Then the author contacted ice skating associations and clubs. Then, with a bit of research, groups that used the athletic facilities this man helped create were contacted. After that came the Finnish-American ethnic organizations throughout the U.S.
Then the author hit upon a small gold mine. He first wrote to the mayor of the town, in Finland, where the book?s hero was born; then to the Finnish equivalent of its Chamber of Commerce; then to some genealogical societies in Finland, who like to keep track of where native sons and daughters have moved and what has happened to them. The orders from Finland eventually overtook domestic sales, even though the book is available only in English.
In a nutshell, after two years, the author made about six times the amount he invested in the 1st and 2nd printings, and at last count had sold some 12,000 books.
To all authors and aspiring authors: it can be done. It's called niche marketing, and what it takes more than anything else is?imagination!
by Colin Ingram |
Featured borders book store Items
The Art of Halo
The Art of Halo
When Halo® hit the shelves with the launch of the Xbox® in 2001, it was an immediate sensation. This action-packed science fiction—military combat game, set on a distant, war-torn, artificial planet, became an instant triumph with gamers–and scored numerous awards for its innovations, irresistibility, and sheer thrills. The Art of Halo is a showcase of its stunning visual style, a fascinating guided tour through the making of the phenomenon–from bright idea to brilliant result–and a testament to the creativity of the artists at Bungie Studios.
• Meet the brains behind Bungie, the birthplace of Halo
• Feast your eyes on a panorama of all-new artwork from its spectacular sequel Halo 2–one of the most eagerly-awaited games of 2004
• Discover the art of game design from the inside out, in interviews with–and illustrations by–the Halo creative team
• Learn the secrets of designing gear from the artists themselves
• Follow the construction of a crucial sequence from storyboard to completion, along with pages from the actual script
• Thrill to a gallery of glorious Halo artwork, including action figure designs, game packaging, cartoon strips, posters, T-shirts, and more
It’s all here–the story behind the sensation that GamePro declares “above and beyond what console gamers have come to expect”–in one virtuoso volume!
Customer Review: OK 3/5 Only contains art from halo 1 and 2. no halo 3
This book was ok. I used it as a reference for building a replica armor set. Its got nice details and some good concept art. It only contains however images from halo 1 and halo 2. There are no halo 3 pictures, screen shots or artwork.
Customer Review: The Art of Halo
This has great artwork from the Halo Game Series. Very crisp and detailed - all on glossy print paper.
Travelon Shoulder Bag - Expandable 3-Compartment
Travelon Shoulder Bag - Expandable 3-Compartment
Travelon 3-Compartment Expandable Shoulder Bag
Customer Review: A great travel bag
This bag is exactly as described. It has plenty of room and is lightweight and looks great.
Customer Review: tops for travel
My sister and I each took this bag halfway around the world on a trip to Thailand. It held everything needed for touring and then some, without being bulky or cumbersome. The light color worried me, but a fast wipe with a wet cloth and it was spotless again. Love it.
Stargate SG-1 - The Complete Series Collection
Stargate SG-1 - The Complete Series Collection
Episode Description: Disc 1- 5: Stargate SG-1 Season 1 Disc 6-10: Starage SG-1 Season 2 Disc 11-15: Stargate SG-1 Season 3 Disc 16-20: Stargate SG-1 Season 4 Disc 21-25: Stargate SG-1 Season 5 Disc 26-30: Stargate SG-1 Season 6 Disc 31-35: Stargate SG-1 Season 7 Disc 36-40: Stargate SG-1 Season 8 Disc 41-45: Stargate SG-1 Season 9 Disc 46-50: Stargate SG-1 Season 10
Disc 51: Bonus Disc 1 **Ark of Truth Promo **Continuum Promo **"Stargate SG-1: The Lowdown (SG-1 Season 7)" **From Stargate to Atlantis: The Lowdown (SG-1 Season 8 & Atlantis Season 1) **Behind the Stargate: Secrets Revealed (SG-1 Season 8 & Atlantis Season 1)
Disc 52: Bonus Disc 2 **"Sci Fi Inside: Stargate SG-1's 200th Episode (SG-1 Season 10)" **"Behind the Mythology of Stargate SG-1 (SG-1 Seasons 1-10)" **Stargate SG-1: True Science
Disc 53: Bonus Disc 3 ***Season Three: **Timeline to the Future **Part 1: Legacy of the Gate **Part II: Secrets of the Gate **Part III: Beyond the Gate
***Season Four: **SG-1 Video Diary: Teryl Rothery **"Stargate SG-1 Season 5: Gateway to Adventure " **Stargate SG-1: The 100th Episode
***Season Five: **SG-1 Video Diary: Don S. Davis
***Season Six: **"SG-1 Directors Series: Smoke and Mirrors" **SG-1 Directors Series: The Changeling **SG-1 Directors Series: Memento **SG-1 Directors Series: Prophecy **SG-1 Video Diary: Richard Dean Anderson Paradise Lost"
Disc 54: Bonus Disc 4 ***Season Seven: **SG-1 Directors Series: Revisions **SG-1 Directors Series: Heroes **SG-1 Directors Series: Resurrection **"Behind the Scenes: Journey Inside Lost City" **The Storyboard Process **"Bra'tac vs. Ronan: Designing the Fight" **Stargate Magic: Inside the Lab **Richard Dean Anderson: "My Life as a Mime"
***Season Eight: **"Beyond the Gate: A Convention Experience with Amanda Tapping" **"Beyond the Gate: A Convention Experience with Michael Shanks" **SG-1 Directors Series: Threads **Profile On: Joseph Mallozzi and Paul Mullie **The Last Day of Teal'C **SG-1 Directors Series: Moebius **"Stargate SG-1 Alliance: The Making of The Video Game"
Customer Review: Amazing Price Amazing Show
I have had no problems with disk quality like some other people my set is flawless and at 50% off this is an amazing deal to get all 10 seasons, the show itself is amazing I have been a fan for years and this is the best sci fi series ever I recommend this set to anyone who is a fan of sci fi you won't regret it.
Customer Review: Check your discs
I would definately suggest checking your discs. Most of the discs in my collection were good but I ended up getting to season 10 disc 4 and when I ran the disc it showed up as season 7 disc 1. So there are some issues with the quality checks.
Current borders book store News
New Orleans CityBusiness - Borders celebrates opening of New Orleans store
Fri, 05 Dec 2008 15:59:59 PST
December 5, 2008 -- Borders today through Sunday celebrates the grand opening of its new concept store in a building that once served as a funeral home at the...
Deseret News (Salt Lake City) - Yule procastinators find lots of bargains
Sat, 20 Dec 2008 15:59:59 PST
December 20, 2008 -- Procrastinating shoppers launched their last-minute campaign Friday, armed for the weekend with determination and a much better excuse this year...
For the third time this month, soldiers lined the tarmac at Kandahar Airfield to bid a sad farewell to their fallen Canadian comrades.
Labels: book binding supplies | sell comic books | buy cheap books
Another Great borders book store Article
Straight From the Publisher--Niche Marketing of Books
Whether you self-publish your book or it is published by a traditional publishing house, guess who's going to have to promote it? You guessed right. The answer is YOU! "But...but," you say, "if my book is put out by a major publisher, won't they promote it?" The answer is NO, unless you are a celebrity by virtue of a theatrical or political career; or if you are a previously best-selling author, or if you are in the spotlight of the national news for an extended time. You see, publishers promote the books they think have a good chance of being blockbusters?best-sellers. And they know that celebrities sell books. All the rest of their books, including yours, they essentially leave to sink or swim by themselves.
So the point is, whether you self-publish or have your book published by a small press or a major publisher, YOU will have to promote it.
Now there are many, many ways of promoting books, but I can tell you this: for most authors, the most effective, least costly, least time-consuming, least annoying method of promoting your book is through niche marketing.
So if you have a book in print or soon to be in print, start compiling lists. Make lists of everyone you know or have met personally, who might be interested in your book. Network like crazy! The most powerful means of selling anything is through personal contact.
Next make lists of persons, from prominent figures down to local officials, who have something to do with the subject of your book. Next make lists of every non-profit organization, corporation, school and government agency that could have an interest in the subject of your book.
Use your creativity. Think of all the angles of why someone or some group might be interested in your book.
Here is an example. One of my authors wrote a book about a Finnish-American man who was born in Helsinki and lived in the U.S. for almost forty years. In the 50's he became a national champion in men's ice skating. Years later, he was instrumental in creating Olympic-quality athletic facilities for disadvantaged kids in his area, and still later, as the head of a local union, he helped improve dangerous working conditions in factories in the Midwest. In short, he was a good guy?a hero.
Now who might be interested in this book? First thought was the labor unions in which he was involved. The author created an attractive promotional flyer and he sent it to the heads of all the unions in the region, emphasizing that many of the benefits they now enjoy are due to the efforts of this man. The unions responded with some substantial orders for books. Then the author contacted ice skating associations and clubs. Then, with a bit of research, groups that used the athletic facilities this man helped create were contacted. After that came the Finnish-American ethnic organizations throughout the U.S.
Then the author hit upon a small gold mine. He first wrote to the mayor of the town, in Finland, where the book?s hero was born; then to the Finnish equivalent of its Chamber of Commerce; then to some genealogical societies in Finland, who like to keep track of where native sons and daughters have moved and what has happened to them. The orders from Finland eventually overtook domestic sales, even though the book is available only in English.
In a nutshell, after two years, the author made about six times the amount he invested in the 1st and 2nd printings, and at last count had sold some 12,000 books.
To all authors and aspiring authors: it can be done. It's called niche marketing, and what it takes more than anything else is?imagination!
by Colin Ingram |
Featured borders book store Items
The Art of Halo
The Art of Halo
When Halo® hit the shelves with the launch of the Xbox® in 2001, it was an immediate sensation. This action-packed science fiction—military combat game, set on a distant, war-torn, artificial planet, became an instant triumph with gamers–and scored numerous awards for its innovations, irresistibility, and sheer thrills. The Art of Halo is a showcase of its stunning visual style, a fascinating guided tour through the making of the phenomenon–from bright idea to brilliant result–and a testament to the creativity of the artists at Bungie Studios.
• Meet the brains behind Bungie, the birthplace of Halo
• Feast your eyes on a panorama of all-new artwork from its spectacular sequel Halo 2–one of the most eagerly-awaited games of 2004
• Discover the art of game design from the inside out, in interviews with–and illustrations by–the Halo creative team
• Learn the secrets of designing gear from the artists themselves
• Follow the construction of a crucial sequence from storyboard to completion, along with pages from the actual script
• Thrill to a gallery of glorious Halo artwork, including action figure designs, game packaging, cartoon strips, posters, T-shirts, and more
It’s all here–the story behind the sensation that GamePro declares “above and beyond what console gamers have come to expect”–in one virtuoso volume!
Customer Review: OK 3/5 Only contains art from halo 1 and 2. no halo 3
This book was ok. I used it as a reference for building a replica armor set. Its got nice details and some good concept art. It only contains however images from halo 1 and halo 2. There are no halo 3 pictures, screen shots or artwork.
Customer Review: The Art of Halo
This has great artwork from the Halo Game Series. Very crisp and detailed - all on glossy print paper.
Travelon Shoulder Bag - Expandable 3-Compartment
Travelon Shoulder Bag - Expandable 3-Compartment
Travelon 3-Compartment Expandable Shoulder Bag
Customer Review: A great travel bag
This bag is exactly as described. It has plenty of room and is lightweight and looks great.
Customer Review: tops for travel
My sister and I each took this bag halfway around the world on a trip to Thailand. It held everything needed for touring and then some, without being bulky or cumbersome. The light color worried me, but a fast wipe with a wet cloth and it was spotless again. Love it.
Stargate SG-1 - The Complete Series Collection
Stargate SG-1 - The Complete Series Collection
Episode Description: Disc 1- 5: Stargate SG-1 Season 1 Disc 6-10: Starage SG-1 Season 2 Disc 11-15: Stargate SG-1 Season 3 Disc 16-20: Stargate SG-1 Season 4 Disc 21-25: Stargate SG-1 Season 5 Disc 26-30: Stargate SG-1 Season 6 Disc 31-35: Stargate SG-1 Season 7 Disc 36-40: Stargate SG-1 Season 8 Disc 41-45: Stargate SG-1 Season 9 Disc 46-50: Stargate SG-1 Season 10
Disc 51: Bonus Disc 1 **Ark of Truth Promo **Continuum Promo **"Stargate SG-1: The Lowdown (SG-1 Season 7)" **From Stargate to Atlantis: The Lowdown (SG-1 Season 8 & Atlantis Season 1) **Behind the Stargate: Secrets Revealed (SG-1 Season 8 & Atlantis Season 1)
Disc 52: Bonus Disc 2 **"Sci Fi Inside: Stargate SG-1's 200th Episode (SG-1 Season 10)" **"Behind the Mythology of Stargate SG-1 (SG-1 Seasons 1-10)" **Stargate SG-1: True Science
Disc 53: Bonus Disc 3 ***Season Three: **Timeline to the Future **Part 1: Legacy of the Gate **Part II: Secrets of the Gate **Part III: Beyond the Gate
***Season Four: **SG-1 Video Diary: Teryl Rothery **"Stargate SG-1 Season 5: Gateway to Adventure " **Stargate SG-1: The 100th Episode
***Season Five: **SG-1 Video Diary: Don S. Davis
***Season Six: **"SG-1 Directors Series: Smoke and Mirrors" **SG-1 Directors Series: The Changeling **SG-1 Directors Series: Memento **SG-1 Directors Series: Prophecy **SG-1 Video Diary: Richard Dean Anderson Paradise Lost"
Disc 54: Bonus Disc 4 ***Season Seven: **SG-1 Directors Series: Revisions **SG-1 Directors Series: Heroes **SG-1 Directors Series: Resurrection **"Behind the Scenes: Journey Inside Lost City" **The Storyboard Process **"Bra'tac vs. Ronan: Designing the Fight" **Stargate Magic: Inside the Lab **Richard Dean Anderson: "My Life as a Mime"
***Season Eight: **"Beyond the Gate: A Convention Experience with Amanda Tapping" **"Beyond the Gate: A Convention Experience with Michael Shanks" **SG-1 Directors Series: Threads **Profile On: Joseph Mallozzi and Paul Mullie **The Last Day of Teal'C **SG-1 Directors Series: Moebius **"Stargate SG-1 Alliance: The Making of The Video Game"
Customer Review: Amazing Price Amazing Show
I have had no problems with disk quality like some other people my set is flawless and at 50% off this is an amazing deal to get all 10 seasons, the show itself is amazing I have been a fan for years and this is the best sci fi series ever I recommend this set to anyone who is a fan of sci fi you won't regret it.
Customer Review: Check your discs
I would definately suggest checking your discs. Most of the discs in my collection were good but I ended up getting to season 10 disc 4 and when I ran the disc it showed up as season 7 disc 1. So there are some issues with the quality checks.
Current borders book store News
New Orleans CityBusiness - Borders celebrates opening of New Orleans store
Fri, 05 Dec 2008 15:59:59 PST
December 5, 2008 -- Borders today through Sunday celebrates the grand opening of its new concept store in a building that once served as a funeral home at the...
Deseret News (Salt Lake City) - Yule procastinators find lots of bargains
Sat, 20 Dec 2008 15:59:59 PST
December 20, 2008 -- Procrastinating shoppers launched their last-minute campaign Friday, armed for the weekend with determination and a much better excuse this year...
For the third time this month, soldiers lined the tarmac at Kandahar Airfield to bid a sad farewell to their fallen Canadian comrades.
Labels: book binding supplies | sell comic books | buy cheap books
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